We want to contribute to Girbau’s purpose and strategic goals and more, we strive to transform the industry because we aim at a future where laundry turns into a regenerative industry that gives back more than what it takes. A future where laundry becomes a key player in enabling textile circularity, reducing textile related environmental impacts and increasing social wellbeing. That is also why we want to change the narrative and make visible the central role of laundering in our society. And last but not least, we want to foster innovation culture within Girbau.