Circular Laundry: The circular clothing store
Circular Laundry is a used-clothes buying and selling network created with the aim of extending the life of clothing items and transforming the current use of laundromats. The idea of Circular Laundry emerged from participation in Girbau’s IDrivers program, which launched and provided the platform internally to employees to promote creative thinking and innovative ideas about new business opportunities, considering external trends and innovation opportunities beyond the Laundry Industry.
The existing Fast Fashion model is declining due to high inefficiencies, overproduction, and the use of poor and polluting materials. Consumers are increasingly aware of this problem and are beginning to look for more sustainable alternatives.
Girbau aims to become a relevant player in the growing circular economy, generating a positive impact on both people and the environment, while creating an innovative and sustainable business frame.
How does Circular Laundry work?
Circular Laundry —the circular clothing store— is a used-clothes buying and selling network created with the aim of extending the life of clothing items and transforming the current use of laundromats. The main value of this network is to find a new owner for clothes that are no longer worn, thus prolonging their lifespan, and ensuring sanitation in industrial washing machines.
The exchange of clothes takes place mainly in laundromats, where users can sell their used clothes and buy other clothing.
The exchange of clothes takes place mainly in laundromats, where users can sell their used clothes and buy other clothing. The exchange can also be done on-line through current circular apps and platforms.
The use of laundromats as exchange points increases the traffic and the income of the laundry, and reinforces the sanitation point.
For a few months, a pilot project was carried out in a laundromat and the results obtained were quite good, but not good enough to create a profitable business for its scalability.
Despite this, this pilot was very useful to obtain valuable information from both laundry owners and laundromat customers, and to implement an MVP methodology that allows to put a product on the market in a short time and with limited resources, in order to validate the profitability and acceptance of the business model.