{"id":2787,"date":"2024-12-30T17:44:17","date_gmt":"2024-12-30T17:44:17","guid":{"rendered":"https:\/\/girbaulab.com\/?p=2787"},"modified":"2024-12-30T17:44:17","modified_gmt":"2024-12-30T17:44:17","slug":"reflexiones-sobre-circularidad-textil","status":"publish","type":"post","link":"https:\/\/girbaulab.com\/es\/reflexiones-sobre-circularidad-textil\/","title":{"rendered":"Reflexiones sobre la circularidad textil. Edici\u00f3n 2024"},"content":{"rendered":"

Este a\u00f1o desde Girbau LAB, y en colaboraci\u00f3n con So Good So Cute, hemos seguido conversando con expertos y expertas de la industria textil que nos han compartido diferentes miradas sobre el futuro de la moda sostenible. En concreto, hemos reflexionado profundamente sobre nuestra relaci\u00f3n con la ropa y c\u00f3mo mejorarla para avanzar hacia un modelo m\u00e1s circular.<\/p>\n

Cuidar y conectar<\/strong><\/p>\n

N\u00faria Ferrer, tintorera-lavandera<\/a>, y Pilar Pasamontes, historiadora de moda contempor\u00e1ne<\/a>a, nos han contado que la clave est\u00e1 en incrementar la conexi\u00f3n emocional con nuestras prendas. Esto no solo permite cuidarlas mejor y alargar su vida \u00fatil, sino que tambi\u00e9n contribuye a reducir el impacto ambiental.<\/p>\n

Educaci\u00f3n textil<\/strong><\/p>\n

Para fomentar esta conexi\u00f3n emocional, es esencial una mayor educaci\u00f3n en cultura textil. David Allo, responsable de sostenibilidad de Texfor<\/a>, destaca que las marcas de moda tienen un papel crucial en esta tarea, liderando iniciativas educativas que generen conciencia sobre los procesos y el valor detr\u00e1s de cada prenda.<\/p>\n

Un nuevo storytelling para la moda<\/strong><\/p>\n

Lutz Walter, director de la Plataforma Tecnol\u00f3gica Europea para el futuro del Textil y la Confecci\u00f3n (Textile ETP),<\/a> se\u00f1ala la necesidad de transformar las narrativas de las marcas. Seg\u00fan Walter, el storytelling debe inspirar conexi\u00f3n emocional y fidelidad hacia las prendas, alej\u00e1ndose de mensajes que promuevan el consumo excesivo. Adem\u00e1s, resalta que normativas como el Reglamento de Ecodise\u00f1o est\u00e1n marcando un camino claro hacia prendas m\u00e1s duraderas y sostenibles.<\/p>\n

Modelos de negocio innovadores<\/strong><\/p>\n

El alquiler, la reparaci\u00f3n y la reventa de ropa est\u00e1n ganando terreno como alternativas para mantener la facturaci\u00f3n del sector sin aumentar la producci\u00f3n. Pilar Chiva, directora del \u00c1rea de Econom\u00eda Circular de la Agencia de Residuos de Catalu\u00f1a,<\/a> destaca que explorar estos modelos es esencial para una industria m\u00e1s circular. Adem\u00e1s, subraya la importancia de mejorar la gesti\u00f3n del residuo textil, un desaf\u00edo que crecer\u00e1 con los nuevos cambios normativos.<\/p>\n

\u00bfQuieres saber m\u00e1s? En Girbau LAB Talks by So Good<\/a>, el espacio desde donde activamos la reflexi\u00f3n sobre la fase de uso del textil como clave para una industria m\u00e1s circular, encontrar\u00e1s las entrevistas completas. Y tambi\u00e9n hemos recopilado las principales conclusiones de este a\u00f1o. Te invitamos a consultarlas y formar parte de la transformaci\u00f3n de la industria textil hacia un modelo m\u00e1s circular, m\u00e1s sostenible y m\u00e1s consciente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Este a\u00f1o desde Girbau LAB, y en colaboraci\u00f3n con So Good So Cute, hemos seguido conversando con expertos y expertas de la industria textil que nos han compartido diferentes miradas sobre el futuro de la moda sostenible. En concreto, hemos reflexionado profundamente sobre nuestra relaci\u00f3n con la ropa y c\u00f3mo mejorarla para avanzar hacia un […]<\/p>\n","protected":false},"author":1,"featured_media":2788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"class_list":["post-2787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nReflexiones sobre la circularidad textil. 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