{"id":599,"date":"2020-04-03T14:54:33","date_gmt":"2020-04-03T14:54:33","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/xavier-marcet-at-the-innovators-club-of-girbau-lab\/"},"modified":"2022-09-24T15:01:52","modified_gmt":"2022-09-24T15:01:52","slug":"xavier-marcet-al-innovators-club-de-girbau-lab","status":"publish","type":"post","link":"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/","title":{"rendered":"Xavier Marcet al Innovators Club de Girbau LAB"},"content":{"rendered":"

El president de Lead To Change i membre de l’equip assessor de Girbau LAB, Xavier Marcet, ha estat el primer ponent convidat en format online<\/em> a l’Innovators Club de Girbau LAB, el 3 d’abril.<\/p>\n

Ha parlat sobre el context actual, les empreses i la innovaci\u00f3. Destaquem algunes idees for\u00e7a de la seva exposici\u00f3:<\/p>\n

-Cal recordar a tothom que la Covid-19 planteja una emerg\u00e8ncia conjuntural, mentre que el canvi clim\u00e0tic i la sostenibilitat continuen sent emerg\u00e8ncies estructurals.<\/p>\n

-En aquests moments, estem vivint un daltabaix en molts sentits i amb una gran incertesa sobre quant durar\u00e0: les empreses han de pensar en les persones, la tresoreria i els clients.<\/p>\n

-Aquests dies tamb\u00e9 estem veient que hi ha altres maneres d\u2019innovar, tant per a afrontar els reptes, com per a idear i conceptualitzar les solucions.<\/p>\n

-Especialment ara, cal ser \u00e0gils per a afrontar els nous reptes: l\u2019agilitat \u00e9s una necessitat per a fer realitat les oportunitats.<\/p>\n

-Col\u00b7lectivament tamb\u00e9 \u00e9s un bon moment per a desaprendre, perqu\u00e8 el context genera noves oportunitats i cal estar atent i tenir sempre una llibreta a prop.<\/p>\n

-Entre d\u2019altres, estem aprenent a treballar i comunicar-nos d\u2019una manera diferent, i hem apr\u00e8s que aix\u00f2 de teletreballar, en realitat \u00e9s treballar.<\/p>\n

M\u00e9s enll\u00e0 de la sessi\u00f3 online, hem tingut l\u2019ocasi\u00f3 de parlar amb m\u00e9s profunditat. En aquesta entrevista, Xavier Marcet parla sobre talent i innovaci\u00f3. Les persones amb talent s’adapten als canvis i a les organitzacions canviants. La innovaci\u00f3 en el sector industrial s’aplica amb par\u00e0metres molt cap a client i menys cap a consumidor final. La disrupci\u00f3 en la ind\u00fastria de la bugaderia ve per incorporar serveis al voltant del producte. Per a Marcet, en rentar la roba en 2050 possiblement s’haur\u00e0 instal\u00b7lat la revoluci\u00f3 en els materials t\u00e8xtils.<\/p>\n

 <\/p>\n

Qu\u00e8 implica avui la gesti\u00f3 de talent?<\/strong><\/h3>\n

Implica afavorir el comprom\u00eds de les persones per adaptar-se. La gent professionalment som una suma de tres coses: \u00a0coneixements, habilitats professionals i socials i actituds. El coneixement no \u00e9s nom\u00e9s tenir titulacions universit\u00e0ries. No va per aqu\u00ed. Va de saber adaptar la nostra equaci\u00f3 personal d\u2019aquestes tres coses a un m\u00f3n que canvia. La gent de talent s\u2019adapta. La gent de no-talent ha dimitit d\u2019adaptar-se. \u00c9s evident que les empreses han d\u2019afavorir l\u2019adaptaci\u00f3 de la gent i \u00e9s evident que no han de desmotivar a tots aquells que es mostren compromesos en adaptar-se.<\/p>\n

Hi ha alguna caracter\u00edstica concreta per al talent innovador en el sector industrial?<\/strong><\/h3>\n

S\u00ed, que normalment quan parlem d\u2019ind\u00fastria no parlem d\u2019un m\u00f3n exclusivament digital. Parlem de coses f\u00edsiques com fer rentadores industrials. Aquest fet no \u00e9s menor. Vol dir que la innovaci\u00f3 industrial no creix tan r\u00e0pidament com les innovacions digitals exclusivament. La forma de prototipar i la forma d\u2019escalar les innovacions a mercat tamb\u00e9 \u00e9s diferent. Per \u00faltim la majoria d\u2019empreses ind\u00fastrials s\u00f3n B2B, no venen al consumidor final, sin\u00f3 a un client. Sovint aquest \u00e9s un factor important perqu\u00e8 quan fem innovaci\u00f3 a la ind\u00fastria hem de pensar en ambd\u00f3s: consumidor final i client.<\/p>\n

Qu\u00e8 \u00e9s per tu la innovaci\u00f3?<\/strong><\/h3>\n

En primer lloc, crear valor per als nostres clients amb solucions noves que responguin a necessitats que els clients encara no s\u00e0piguen expressar. La innovaci\u00f3 \u00e9s el que vendrem en el futur. Si la innovaci\u00f3 no consisteix en productes i serveis que la gent ens ha de comprar, no m’interessa perqu\u00e8 no aporta valor. En segon lloc, hi ha tamb\u00e9 aquelles innovacions que ens poden permetre ser m\u00e9s eficients en els processos operatius de l\u2019empresa i en la forma de gestionar. Al final per\u00f2 tot acaba aterrant al client i a la competitivitat.<\/p>\n

Quin valor t\u00e9 avui la innovaci\u00f3 oberta?<\/strong><\/h3>\n

Un valor total perqu\u00e8 \u00e9s pur sentit com\u00fa. Hem d\u2019aprofitar-nos de talent extern i de les experi\u00e8ncies d\u2019altra gent per inspirar-nos i construir les nostres pr\u00f2pies oportunitats. La innovaci\u00f3 oberta no \u00e9s que ning\u00fa vingui a dir-nos com hem de fer les coses. \u00c9s l\u2019oportunitat d\u2019aprendre d\u2019altres i fer la nostra. Tamb\u00e9 \u00e9s l\u2019oportunitat d\u2019innovar en col\u00b7laboraci\u00f3 amb altres. No ho sabem tot. Normalment els que ho saben tot acaben en la mediocritat.<\/p>\n

Quina \u00e9s la manera m\u00e9s efectiva per a desenvolupar la innovaci\u00f3 en una empresa?<\/strong><\/h3>\n

Fent que formi part de la forma de gestionar el conjunt de l\u2019empresa. Que no sigui un afer nom\u00e9s de la direcci\u00f3 d\u2019innovaci\u00f3 sin\u00f3 de tothom. I que la incorporem a la nostra cultura corporativa, a la nostra manera de fer. Innovar \u00e9s un aprenentatge col\u00b7lectiu per a crear valor de futur. I aquest aprenentatge porta a una manera de fer cr\u00e9ixer l\u2019empresa i a fer cr\u00e9ixer tamb\u00e9 a les persones.<\/p>\n

Quines innovacions disruptives es poden preveure per a la ind\u00fastria de la bugaderia en els propers 5 anys?<\/strong><\/h3>\n

Totes les que ens imaginem entorn a fer les coses m\u00e9s f\u00e0cils, m\u00e9s barates i m\u00e9s eficients per als nostres clients. Tamb\u00e9 aquelles innovacions en les que els aportem valor: \u00e9s a dir, que a la vegada que rentem, pleguem o planxem la roba aportem algun valor associat. Alg\u00fan afegit o alguna conexi\u00f3 no \u00f2bvia. I, finalment, tot el que tingui a veure amb la sostenibilitat i la lluita contra el canvi clim\u00e0tic.<\/p>\n

Com es rentar\u00e0 la roba el 2050?<\/strong><\/h3>\n

No ho s\u00e9. Si ho sab\u00e9s, ja ho sabria Girbau. No s\u00e9 si rentarem, per\u00f2 s\u00e9 que necessitarem roba neta. Sospito que la revoluci\u00f3 dels materials t\u00e8xtils ens pot afectar molt. Tanmateix, \u00a0si estem atents i estem focalitzats en els clients no ens hem d\u2019espantar. Estem en un m\u00f3n ple d\u2019oportunitats i Girbau les sabr\u00e0 aprofitar. Hem de tenir confian\u00e7a, una traject\u00f2ria com la de Girbau no ens ha d\u2019acomodar, m\u00e9s aviat ens ha de donar confian\u00e7a.<\/p>\n","protected":false},"excerpt":{"rendered":"

El president de Lead To Change i membre de l’equip assessor de Girbau LAB, Xavier Marcet, ha estat el primer ponent convidat en format online a l’Innovators Club de Girbau LAB, el 3 d’abril. Ha parlat sobre el context actual, les empreses i la innovaci\u00f3. Destaquem algunes idees for\u00e7a de la seva exposici\u00f3: -Cal recordar […]<\/p>\n","protected":false},"author":1,"featured_media":594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-club-dinnovadors"],"acf":[],"yoast_head":"\nXavier Marcet al Innovators Club de Girbau LAB - Girbau LAB<\/title>\n<meta name=\"description\" content=\"El president de Lead To Change i membre de l'equip assessor de Girbau LAB, Xavier Marcet, ha parlat sobre el context actual, les empreses i la innovaci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xavier Marcet al Innovators Club de Girbau LAB - Girbau LAB\" \/>\n<meta property=\"og:description\" content=\"El president de Lead To Change i membre de l'equip assessor de Girbau LAB, Xavier Marcet, ha parlat sobre el context actual, les empreses i la innovaci\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"Girbau LAB\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-03T14:54:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-24T15:01:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/09\/Xavier_Marcet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"girbau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@girbaulab\" \/>\n<meta name=\"twitter:site\" content=\"@girbaulab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"girbau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\"},\"author\":{\"name\":\"girbau\",\"@id\":\"http:\/\/girbaulab.com\/#\/schema\/person\/23b9b3863288ce7c33d38f38f3a3af5f\"},\"headline\":\"Xavier Marcet al Innovators Club de Girbau LAB\",\"datePublished\":\"2020-04-03T14:54:33+00:00\",\"dateModified\":\"2022-09-24T15:01:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\"},\"wordCount\":1019,\"publisher\":{\"@id\":\"http:\/\/girbaulab.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/09\/Xavier_Marcet.jpg\",\"articleSection\":[\"Club d\u2019Innovadors\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\",\"url\":\"https:\/\/girbaulab.com\/ca\/xavier-marcet-al-innovators-club-de-girbau-lab\/\",\"name\":\"Xavier Marcet al Innovators Club de Girbau LAB - 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