{"id":1211,"date":"2022-11-23T21:06:48","date_gmt":"2022-11-23T21:06:48","guid":{"rendered":"http:\/\/girbaulab.com\/cynthia-koenig-fundadora-wello-club-de-innovadores-girbau-lab\/"},"modified":"2022-11-29T08:30:57","modified_gmt":"2022-11-29T08:30:57","slug":"cynthia-koenig-fundadora-de-wello-al-club-dinnovadors-de-girbau-lab","status":"publish","type":"post","link":"https:\/\/girbaulab.com\/ca\/cynthia-koenig-fundadora-de-wello-al-club-dinnovadors-de-girbau-lab\/","title":{"rendered":"Cynthia Koenig, fundadora de Wello, al Club d\u2019Innovadors de Girbau LAB"},"content":{"rendered":"

El passat 22 de novembre va tenir lloc una nova sessi\u00f3 del Club d’Innovadors<\/a>, que va comptar amb Cynthia Koenig, fundadora de Wello<\/a>, com a ponent convidada.<\/p>\n

Cynthia t\u00e9 un MBA\/MS a la Ross School of Business i la School of Natural Resources and Environment de la Universitat de Michigan i \u00e9s llicenciada en Antropologia pel Trinity College. \u00c9s bec\u00e0ria del Unreasonable Institute i membre del Consell Assessor Extern del Erb Institute for Global Sustainability.<\/p>\n

L’experi\u00e8ncia de la Cynthia es troba en la intersecci\u00f3 dels negocis, la innovaci\u00f3 i l’impacte. Ha ajudat a posar en marxa empreses de tota mena, des de negocis d’ecoturisme gestionats per comunitats a M\u00e8xic i Guatemala fins a una estrat\u00e8gia nacional de turisme sostenible a Bhutan. \u00c9s la fundadora de Wello, una empresa social premiada que co-crea innovacions disruptives dissenyades per a proporcionar un acc\u00e9s millor i m\u00e9s fiable a l’aigua potable.<\/p>\n

En l’actualitat, Cynthia \u00e9s una emprenedora resident en el departament d’innovaci\u00f3 d\u2019Amazon, on treballa en el desenvolupament de nous productes que tinguin un impacte positiu en el m\u00f3n.<\/p>\n

\"\" \"\"<\/p>\n

El seu treball amb comunitats de Centream\u00e8rica, el sud d’\u00c0frica i el sud i el sud-est d’\u00c0sia ha perm\u00e8s a Cynthia con\u00e8ixer a fons els reptes i les oportunitats als quals s’enfronten les persones que lluiten per sobreviure a la base de la pir\u00e0mide econ\u00f2mica. Aquestes experi\u00e8ncies la van portar a llan\u00e7ar Wello. Durant la seva intervenci\u00f3, Cynthia ens va explicar la seva visi\u00f3 de la innovaci\u00f3 des de la perspectiva de l’empresa social.<\/p>\n

Segons va en va explicar la Cynthia, \u201cLa clau \u00e9s entendre el problema que s’intenta resoldre. En el cas de Wello, el problema era doble. Com oferim un acc\u00e9s fiable a l’aigua potable i com constru\u00efm una estrat\u00e8gia de vendes i distribuci\u00f3 efica\u00e7 i escalable perqu\u00e8, com a empresa, puguem arribar a la gent?\u201d.<\/p>\n

El proc\u00e9s de disseny de la WaterWheel va ser rigor\u00f3s, tal com va comentar Cynthia: \u201cV\u00e0rem estar 18 mesos dissenyant un producte que la gent volgu\u00e9s fer servir, no sols que necessit\u00e9s, sin\u00f3 que realment el volgu\u00e9s. La WaterWheel havia de ser convenient. Havia de ser ergon\u00f2mica, personalitzable, amb peces reempla\u00e7ables, reparable localment i assequible (25$). Finalment, havia de ser est\u00e8ticament agradable i aix\u00f2 \u00e9s important perqu\u00e8, com ens van assenyalar els nostres clients, molts dels productes dissenyats per a consumidors de baixos ingressos es veuen aix\u00ed. Es veuen barats, es veuen lletjos. En el cas de WaterWheel \u00e9s est\u00e8ticament agradable, la gent est\u00e0 orgullosa d’usar-lo\u201d.<\/p>\n

Una sessi\u00f3 realment interessant que a continuaci\u00f3 compartim en format entrevista.<\/p>\n

1. Quins s\u00f3n els or\u00edgens de Wello?<\/h4>\n

Vaig fundar Wello en el 2010 per a abordar un forat en el mercat: la falta de productes innovadors i models comercials dissenyats per a persones que tenien una gran necessitat, per\u00f2 recursos financers limitats. Wello \u00e9s una empresa social amb una missi\u00f3 auda\u00e7: lliurar aigua neta a un m\u00f3n assedegat. En reformular la crisi de l’aigua com una oportunitat, Wello ha reinventat la roda i ha desenvolupat un model de negoci innovador que permet a les persones utilitzar la WaterWheel de Wello com una eina de generaci\u00f3 d’ingressos per a treure a les seves fam\u00edlies de la pobresa.<\/p>\n

Wello aborda les causes fonamentals de la crisi mundial de l’aigua: el problema de l’acc\u00e9s a l’aigua potable. La nostra innovadora soluci\u00f3 redueix dr\u00e0sticament la c\u00e0rrega de temps, f\u00edsica i de salut que suposa la recollida d’aigua, que suporten de manera desproporcionada les dones i les nenes.<\/p>\n

En combinar un disseny de producte senzill amb un model de negoci innovador destinat a satisfer la demanda dels consumidors, la WaterWheel t\u00e9 el potencial de facilitar el cam\u00ed per a millorar la salut i el sanejament, la productivitat agr\u00edcola, la igualtat de g\u00e8nere, l’educaci\u00f3 i les oportunitats que condueixen a una millor qualitat de vida i una major prosperitat general.<\/p>\n

2. En quins altres projectes est\u00e0s involucrada?<\/h4>\n

Continuo participant activament a Wello i assessoro regularment altres fundadors d’empreses socials. El meu treball diari \u00e9s com a director de producte a Amazon, on em centro en el desenvolupament de productes nous per al m\u00f3n que tinguin un impacte social positiu.<\/p>\n

3. En termes de sostenibilitat, qu\u00e8 \u00e9s el que m\u00e9s et preocupa i el que m\u00e9s l\u2019il\u00b7lusiona?<\/h4>\n

El que m\u00e9s em preocupa \u00e9s l’augment de les desigualtats. Cada vegada hi ha m\u00e9s recerques que demostren que les desigualtats no sols afecten els pobres, sin\u00f3 que empitjoren la societat per a tots. Els grans nivells de desigualtat van acompanyats de menors nivells de confian\u00e7a i tensions psicol\u00f2giques que repercuteixen en la salut, els nivells de viol\u00e8ncia i l’\u00fas dels recursos mediambientals.<\/p>\n

La meva esperan\u00e7a \u00e9s que les tecnologies emergents puguin aportar solucions que permetin a les comunitats evitar o mitigar els resultats perjudicials. El que m\u00e9s m’entusiasma s\u00f3n les tecnologies que inclouen un salt tecnol\u00f2gic, com els tel\u00e8fons m\u00f2bils i les solucions d’energia distribu\u00efda. Estic impacient per veure el que els innovadors d’avui ens tenen reservat!<\/p>\n

3. En qu\u00e8 creus que hauria de centrar-se la innovaci\u00f3?<\/h4>\n

Quan escoltes la paraula innovaci\u00f3, solen venir a la ment les idees m\u00e9s trencadores. Per\u00f2, en realitat, la major part de la innovaci\u00f3 (70%) \u00e9s una innovaci\u00f3 incremental, que consisteix a realitzar millores a petita escala per a afegir o mantenir el valor dels productes, serveis i processos existents. Crec que la innovaci\u00f3 ha d’adoptar una perspectiva a llarg termini i centrar-se en la resoluci\u00f3 de problemes globals urgents.<\/p>\n

4. Quin \u00e9s el desafiament m\u00e9s dif\u00edcil al qual s’enfronten els emprenedors socials en l’actualitat?<\/h4>\n

L’abisme de finan\u00e7ament continua sent un problema; els fundadors poden accedir al capital inicial per a aconseguir una prova de concepte, per\u00f2 tenen dificultats per a aconseguir finan\u00e7ament posterior per a ampliar l’escala.<\/p>\n

5. Quines millores preveus per a la ind\u00fastria de la bugaderia en els propers 5 anys?<\/h4>\n

Crec que la ind\u00fastria de la bugaderia veur\u00e0 innovacions en les rentadores que redueixin o capturin els micropl\u00e0stics i redueixin la quantitat d’aigua necess\u00e0ria per a la rentada.<\/p>\n

6. Com rentarem la roba el 2050?<\/h4>\n

Crec que hi haur\u00e0 aven\u00e7os en la tecnologia de materials que incorporaran materials antimicrobians i nanotecnol\u00f2gics que requeriran rentades menys freq\u00fcents, la qual cosa minimitzar\u00e0 l’\u00fas d’aigua i energia.<\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 22 de novembre va tenir lloc una nova sessi\u00f3 del Club d’Innovadors, que va comptar amb Cynthia Koenig, fundadora de Wello, com a ponent convidada. Cynthia t\u00e9 un MBA\/MS a la Ross School of Business i la School of Natural Resources and Environment de la Universitat de Michigan i \u00e9s llicenciada en Antropologia […]<\/p>\n","protected":false},"author":1,"featured_media":1192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-club-dinnovadors"],"acf":[],"yoast_head":"\nCynthia Koenig, fundadora de Wello, al Club d\u2019Innovadors de Girbau LAB - Girbau LAB<\/title>\n<meta name=\"description\" content=\"El passat 22 de novembre va tenir lloc una nova sessi\u00f3 del Club d'Innovadors, que va comptar amb Cynthia Koenig, fundadora de Wello, com a ponent convidada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/girbaulab.com\/ca\/cynthia-koenig-fundadora-de-wello-al-club-dinnovadors-de-girbau-lab\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cynthia Koenig, fundadora de Wello, al Club d\u2019Innovadors de Girbau LAB - 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